Who we are
Assetify is an IT asset management platform developed and operated by Assetify, registered in the Netherlands. We are committed to protecting your privacy and handling your personal data with care, transparency, and respect for your rights under the General Data Protection Regulation (GDPR) and the Dutch Implementation Act (Uitvoeringswet AVG).
Who this statement applies to
This privacy statement applies to visitors of our website, users of the Assetify platform, and organizations that enter into a service agreement with us.
It does not cover data processed by our customers within their own Assetify environments — that data is governed by a separate Data Processing Agreement.
What data we collect
- Website visitors
- IP address, browser type, pages visited, time on page, and cookie preferences. Collected through analytics tools and used solely to improve the website experience.
- Platform users
- Name, work email address, job title, organization name, and login activity. Collected when you create an account or are invited to a workspace.
- Customers & prospects
- Contact information, company details, communication history, and billing information. Collected through website forms, sales process, and billing system.
Why we process your data
We process personal data for the following purposes:
- To provide and maintain the Assetify platform.
- To manage your account and subscription.
- To respond to support requests and inquiries.
- To send service-related communications including invoices, alerts, and updates.
- To improve our platform and services through anonymized analytics.
- To comply with legal obligations under Dutch and EU law.
Legal basis for processing
We rely on the following grounds under GDPR Article 6:
- Performance of a contract
- When processing is necessary to provide you with our services.
- Legitimate interests
- When we have a legitimate business interest such as improving our services or preventing fraud.
- Legal obligation
- When processing is required by Dutch or EU law.
- Consent
- For non-essential cookies and marketing communications. You can withdraw consent at any time.
How long we keep your data
| Category | Retention |
|---|---|
| Account data | Subscription + 30 days |
| Billing records | 7 years · Dutch accounting law |
| Support communications | 2 years |
| Website analytics | 12 months · anonymized |
Who we share your data with
We do not sell your personal data to third parties. We may share data with the following categories of processors:
- Cloud infrastructure providers for hosting and storage.
- Payment processors for billing.
- Email service providers for transactional communications.
- Analytics providers for anonymized website analytics.
All sub-processors are contractually bound to GDPR compliance and process data only within the European Union.
Data storage and security
All data is stored in European Union data centers. We apply:
- Encryption in transit and at rest.
- Role-based access controls.
- Regular security assessments.
- Audit logging across the platform.
We maintain a documented incident response process and will notify you of any breach affecting your data within 24 hours.
International transfers
We do not transfer personal data outside the European Economic Area. If this changes, we will notify you and ensure appropriate safeguards are in place such as Standard Contractual Clauses approved by the European Commission.
Your rights under GDPR and AVG
As a data subject you have the following rights:
To exercise any of these rights, contact us at support@getassetify.com. We respond within 30 days.
Cookies
We use essential cookies to keep the platform functioning, and optional analytics cookies to understand how our website is used. You can manage your cookie preferences at any time via the cookie settings on our website.
We do not use cookies for advertising or for tracking across third-party websites.
Autoriteit Persoonsgegevens
If you believe we are processing your personal data unlawfully, you have the right to lodge a complaint with the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens, via autoriteitpersoonsgegevens.nl.
Contact
For any privacy-related questions or requests, contact us at support@getassetify.com or by post at our registered address in the Netherlands.
Changes to this statement
We may update this privacy statement from time to time. Material changes will be communicated via email or in-app notification. The latest version is always available at getassetify.com/privacy.